From makeup brushes to silk weaves, Kavita Koparkar has crafted a career that blends artistry with entrepreneurship. Through her boutique, Pratha, she is redefining how India’s handloom heritage reaches modern wardrobes.
From Makeup to Handlooms
Kavita Koparkar didn’t begin her career in textiles. She started out as a makeup and bridal styling professional, working with colors, textures, and aesthetics in a different medium. That early experience gave her an instinctive eye for detail — how fabric moves, how shades complement each other, how ornamentation can transform the ordinary into something extraordinary. Those lessons became the foundation for her later journey into the world of sarees.
Building Pratha: A Boutique with a Purpose
Pratha Sarees was born not as a mass-market venture but as a carefully curated boutique. Kavita wanted to create a space where authenticity spoke louder than trends. Every saree is personally sourced and quality-checked, representing weaving traditions from across India. The brand’s collections reflect both heritage and adaptability — Banarasi and Paithani silks for nostalgia and ceremony, tussars and printed drapes for the everyday. In this mix lies Pratha’s quiet strength: a wardrobe that bridges generations.
What sets the boutique apart is the founder’s own voice. Pratha’s website and social channels are extensions of Kavita herself — practical, approachable, and never overly polished. She explains why a genuine Kanjivaram feels different on the shoulder, how to identify authentic zari, or even which saree makes the best gift. The tone is conversational, more like guidance from a trusted friend than a sales pitch.
Read more: The Saree Whisperer: Kavita Koparkar and the Story of PrathaStorytelling in the Digital Age
Social media has become Pratha’s runway. On YouTube, Instagram, and Facebook, Kavita appears in short videos and reels where sarees are draped, explained, and styled with a casual ease that resonates with viewers. Instead of glossy campaigns, you see approachable storytelling: sarees on mannequins, blouse pairing tips, behind-the-scenes clips from exhibitions. The audience response has been strong, with hundreds of thousands of followers who engage not just with products but with the knowledge behind them.
This blend of storytelling and education has built trust in ways marketing alone rarely achieves. Viewers don’t just watch a video; they walk away knowing more, which makes them more confident buyers. That cycle of care and clarity is the quiet engine behind Pratha’s growth.
The Woman Behind the Brand
Running Pratha is far from a glamorous, hands-off role. Kavita remains deeply hands-on: curating sarees, engaging with customers, recording content, and managing exhibitions. She is at once entrepreneur, educator, and ambassador for India’s weaving traditions. It’s demanding work, but her sustained commitment has built Pratha into something more than a store — a cultural bridge between heritage and modern wardrobes.
At its core, Kavita’s story is one of expertise turned into trust. She has shown that when you respect craft and communicate it honestly, people respond. In an age of fast fashion, her boutique stands as a reminder that slow, thoughtful style still holds timeless appeal.
Click on the Image to Visit Pratha’s Online Saree Shop
About the Author
