I was casually browsing children’s games based on Bharat on amazon.in and came across this brand profile of IndiGAmes. I liked their sponsored combo offer and thought of visiting their website as well. Turns out that it’s an interesting company led by Swati Naruka.
Here’s about their mission and founders, and what the company does. At the end of this article, I’ve given purchase links to their games.
Overview & Founding Role
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Swati Naruka is the Founder (or Co-Founder) of IndiGAims, an India-based startup established in 2023, with its headquarters in Ahmedabad. Her co-founder is Ravirajsingh Naruka. Tracxnindigaims.com
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IndiGAims focuses on creating educational games for children, including board games, card games, and illustrated story cards. The aim is holistic child development—emotional, cognitive, social, and physical—through Indian-themed, inclusive, affordable, and culturally enriching play. indigaims.comTracxn
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The company positions itself as responsive to India’s National Education Policy (NEP), integrating skill-building and holistic education into primary education via game-based learning. indigaims.com
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According to data from Tracxn, IndiGAims is still unfunded, and it is positioned among newer, smaller-scale players in its competitive space. Rivals include Flintobox, FlintoClass, and GrapplerTodd. Tracxn
Media & Public Presence
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Swati Naruka has appeared in conversations around mindful parenting—particularly in a Gadget Free Hour special hosted by ParentCircle. In that feature, she highlighted the importance of parents dedicating screen-free, focused time to their children, endorsing the concept of a “gadget‐free hour” to support children’s holistic development. ParentCircle
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She also featured in the EOG हिंदी Podcast, where she discussed how she balanced her work—technical writing, starting up IndiGAims, and family life—when financing and building the venture in its early days. YouTube
Social Media & Platforms
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On Instagram (under the handle @bharatiya_maa_founder), Swati shares content related to holistic parenting, Indian cultural values (संस्कार), travel, and establishing IndiGAims. Her profile links to both www.indigaims.com and @budding.guru. Instagram
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The IndiGAims “About Us” page confirms her role as Founder and provides insights into the brand’s mission and values. indigaims.com
Links to their IndiGAmes on Amazon:
- Combo of Two Unique Indian Educational Games; Culture Trip Card Game; Ramayan Card Game; Gift Combo for Kids Aged 6,7,8,9 Years; Games with Free worksheets PDFs and Quiz; Family Game : Amazon.in: Toys & Games
- INDIGAIMS Ramayan Card Game; Educational Cultural Game; Hindi and English Family Card Game for 7, 8,9,10 Years Girls and Boys; Birthday Gift; Birthday Return Gift : Amazon.in: Toys & Games
About the Author
